What image does your office portray? Does this image suggest confidence? What is your visibility rating? If you were meeting yourself for the first time, would you be impressed? It can begin with your receptionist, the “gate keeper.” Consider an image update with a new logo. Manufacturers and Sales agencies alike need to promote higher visibility. Often trade shows are a great vehicle. How effective is your “cyber image,” and do you even have one?
Sales forecasts based on quality information are essential to management in order to present effective and consistent expectations. Develop objectives, periodically review these objectives with your sales people, and recognize your star performers. Forecasts also provide a foundation for making a change due to lack of performance; there should be no surprises when the time comes!
The foundation of trust must prevail in establishing new relationships. Trust is required, old baggage is deadly. Don’t be flat footed; we must be aware there are those with their own agendas who are less-than-honest. Being right won’t protect us! Always give benefit of the doubt, and move on quickly when it is not deserved.
In the end yes we must be profitable to exist, and for ALL parties to exist. Prior to that we can’t use profitability as a crutch. There are many ways to control costs prior to cutting into the heart of our staff relationships. Discretionary costs are often taken for granted and miss allocated. At all costs save the heart of your marketing staff.
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